Bloom Where You Are Planted
In an effort to engage more High School students to participate in the Youth Mission Week, I conceptualized an overarching theme to brand the event. In order to combat the over-use of social media, I sent out hand-addressed invitations and offered personalized PR boxes for anyone that signed up. This helped create a sense of excitement for the event and resulted in an increase of participants and positive feedback from the students.
2020 Lenten Journey Interactive Guide Book
During the Pandemic of 2020, in an effort to create community even in seclusion, I designed and illustrated this Lenten Journey. The book contained weekly tasks, a surprise envelope for every Sunday which connected with that week’s sermon, and opportunities to share their experiences through social media. This project was well praised and inspired future forms of communication.
Stewardship Fundraising Campaign
I helped create a theme and branding for many fundraising campaigns, this one being the most recent. Our communication was focused on giving as a cultural act of generosity. We then sent out weekly videos of members and partners giving personal testimonies on the importance of Trinity English Lutheran Church.
